PATTERN Strong Hold Gel for Curly, Coily, and Tight-Textured Hair

Our Mission

At the heart of our brand is a commitment to exceeding the beauty needs of the curly, coily, and tight-textured community. We are centered around the celebration of Black beauty, providing an active space for uplifting and embracing our authentic beauty. As a Black-owned and Black-founded brand, we are dedicated to empowering and celebrating the diverse beauty of our community.

Cruelty-Free and Not Tested on Animals

Our products are proudly cruelty-free, ensuring that no animals were harmed in their creation. We are committed to responsible and ethical practices in all aspects of our business.

Nourishing Ingredients

Our formulations are infused with the power of natural ingredients, including sea moss, aloe vera, and chia seeds, to nourish and fortify curls, coils, and tight textures. These nutrient-rich ingredients work together to provide the ultimate in hair care benefits.

Slick and Luscious Slip

The carefully crafted texture of our products allows for easy distribution throughout the hair, making them ideal for achieving sleek and polished styles. The luscious slip ensures that your hair is effortlessly managed, even with the most intricate hairstyles.

Lasting Hold Without Damage

Our products are designed to provide a lasting hold without compromising the integrity of your curls, coils, or tight textures. You can enjoy the confidence of a strong, long-lasting style without worrying about damage or compromise to the health of your hair.

Travel Size Shampoo and Conditioners

For your convenience, we offer a range of travel-size shampoo and conditioner options, making it easy to maintain your hair care routine on the go. Whether you're traveling for business or pleasure, you can trust that your hair will be well-cared for with our high-quality products.

Styling and Treatments

In addition to our core shampoo and conditioner offerings, we also provide a selection of styling and treatment products to address the diverse needs of our community. From curl-defining gels to deep conditioning masks, we have the tools you need to achieve your desired look and maintain the health of your hair.

Tools

To complement our range of hair care products, we offer a carefully curated selection of tools to enhance your styling experience. From versatile brushes to innovative styling accessories, our tools are designed to work seamlessly with our formulations, helping you achieve salon-quality results at home.

In conclusion, our brand is dedicated to empowering the curly, coily, and tight-textured community by providing high-quality, nourishing, and innovative hair care solutions. We are committed to celebrating Black beauty, uplifting our community, and delivering products that exceed your expectations.

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